Automotive 360 Capture
ARC 360
An automated robotic camera arm for rapid 360 degree vehicle photography. Scan a barcode or VIN, press one button, and the arm captures a full turntable-quality spin in about a minute, without moving the car.
What it is
The car stays put, the camera moves
ARC 360 is a single robotic arm suspended from the ceiling that orbits the vehicle. There is no turntable to drive the car onto and no multi-camera array to align, which is what makes it practical to drop into a showroom or a backroom rather than building a dedicated studio around it.
How it works
Barcode in, gallery out
1. Scan
Scan the vehicle's barcode or VIN so the capture is filed against the right stock number.
2. Center
AI vehicle tracking drives a wall-mounted LED indicator that tells the driver exactly when the car is centered.
3. Capture
One button. The arm completes a full rotation in about 60 seconds.
4. Publish
Up to 100 high-resolution frames, ready as JPG for fast web upload or RAW for retouching.
Interactive sample
A real ARC 360 capture
Real output from the arm, reconstructed as a Gaussian splat.
Imaging
Detail you can zoom into
61 megapixels
9504 x 6336 per frame from a full-frame mirrorless body.
Up to 6x zoom
Close-ups sharp enough to show trim, stitching and wheel detail.
Up to 100 frames
A single 60-second rotation produces a complete interactive spin.
JPG or RAW
JPG straight to the web, RAW when the images need retouching first.
Consistent every time
The same path, framing and exposure on every vehicle, so a gallery looks like a set.
No reflections
The counterbalance design keeps the rig out of the images.
In the space
Quiet, compact, and easy to run
The interface is a touchscreen. There is no programming knowledge required, so a lot member or photographer can be trained on it in minutes.
Specifications
What it needs
30.5 ft
Diameter of the arm's capture path.
32.8 ft
Clear space required, floor diameter.
12 ft
Minimum ceiling height.
120 V / 10 A
A single standard circuit. Arm height 7 ft; full structure 8 ft.
Stage design
We can build the room, too
Arc Eye designs and builds custom capture stages to go with the arm, including high colour-rendering lighting for colour-accurate, detailed captures. If you want a finished space rather than a machine in a bay, that's a conversation we have often.
Who it's for
Where ARC 360 earns its keep
Dealerships
Consistent, web-ready spins for every car on the lot, shot in about a minute each.
Museums & collections
Archival-quality documentation of vehicles without moving or handling them.
Auctions & wholesale
High-volume, repeatable imaging that makes remote buyers confident.
Interested in ARC 360?
Tell us your space and how many vehicles you shoot, and we'll come back with a configuration and a quote.